Does it seem like the speed at which SEO methods (and their adequacy) are changing is on a steady slope?
Provided that this is true, you’re in good company. Google’s getting more intelligent and all the more impressive constantly — at examining and understanding pages, yet additionally at how viable it is at keeping individuals inside its structure.
Why? The better that Google is at noting inquiries inside the SERPs, or guiding clients to advertisements rather than natural postings, the more cash it makes.
Sadly, this makes things a lot harder for those of us who depend on Google’s natural inquiry traffic as a help. The SERPs are changing (and for a large portion of us, not to improve things).