Ethiopian Airlines’ choice to keep working non-stop trips to China in the midst of the deteriorating Covid flare-up takes steps to dissolve the aircraft’s hard-won brand value. While 59 different transporters from 44 distinct nations have all grounded their trips to China, Ethiopian Airlines demands that it will follow orders from the World Health Organization and until it is considered perilous by the worldwide body, the aircraft will proceed with its every day flight timetable to/from China.
Their choice to continue traveling to China is inciting an inexorably harmful reaction on the web and in the Ethiopian press. The organization’s Twitter page is overflowed with requests from African clients for the aircraft to shift direction. “This choice is crazy as it put whole African mainland in danger,” said Zimbabwean business visionary Kelvin Musings, adding that the danger presented by the proceeded with flights jeopardizes the whole landmass since “most African travel through Ethiopia.”