This type of initial request is typically made when I get a new client, work with a label, or provide a consultation. Anyone can increase their views and likes, but to get the attention of followers who will actually keep engaging with your work on a regular basis, it takes specific, consistent, and authentic actions. Am I implying that Facebook advertising is a poor strategy for gaining followers? Without a doubt! In addition to being very underutilized promotional strategies for DIY artists, Facebook and other similar types of advertising are frequently required due to Facebook’s current algorithm. Ad campaigns can be created by anyone, but they must be supported by regular, interesting content if they are to keep fans interested. Regular engagement is essential for building a loyal following, and this is achieved by forging sincere personal connections. This might resemble a novel social media strategy with some promoted advertising, but other times it might be a more deft, unconventional move. But this reward/loyalty system shouldn’t be limited to crowdsourcing. There are many ways to thank your loyal supporters. Create rewards for reaching different professional milestones or simply give incentives to people who are actively using your online platforms. Getting in touch with that core, devoted fan base and making sure you’re constantly nurturing and expanding on those relationships is one of the best ways to develop personal relationships. This is an engaging, time-tested method for creating genuine connections with your audience. Many musicians and other entertainers give a select group of fans, such as newsletter subscribers or ardent supporters, early access to content like videos, vlogs, or tracks.