A whopping 44% of American women reportedly dislike leaving the house without wearing cosmetics. Women who are nervous and frightened often apply makeup to conceal their features. In order to become notably more appealing, women frequently use makeup to boost their self-assurance, sociability, and assertiveness. 44 percent of women think that if they reveal their unaltered, natural faces, they won’t be able to do either of those things and will instead receive unfavorable treatment. It turns out that the worries that motivate people to wear cosmetics every day are supported by research. Women are taught from a young age that they must be attractive in order to succeed in everything, from dating to job interviews to becoming friends with other popular females, and the reason for this is not totally cultural. According to the Association for Psychological Science, attractive people are treated more favorably in every aspect of life, including dating, employment, and legal proceedings. This may not be fair. Lips and skin around the eyes are often darker in women. As a result, our subconscious minds interpret that as a feminine trait. The greater color difference there is between a woman’s skin tone, lips, and eyes, the more feminine and hence desirable she is perceived to be from an evolutionary standpoint. Because they draw attention to certain traits, eye shadow and lipstick are essential components of makeup.
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