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The 3 sisters competing on Mirtu Gebeta…the Judges are argueing

Not only do the most significant and memorable experiences of life contain food, but they frequently swirl around it. Mother’s Day brunch, a multi-course wedding supper, eating lucky foods for a prosperous New Year, a well-thought-out dessert for your daughter’s first birthday, etc. The preparation of these joyful events is a crucial component of memory association and builds enduring memories comprised of aromas, tastes, sounds, and sensations. Anyone who has suffered from food poisoning can comprehend this effect. Taste aversion is a potent emotional memory that supports the notion of natural selection. If you ate a deadly berry that made you sick, the flavor and even the scent of the berry can provoke nausea if you consume it again. The same holds true for pleasant taste and scent memories. 2002 research conducted by Herz and Schooler indicates that olfactory memory may be even stronger than visual or verbal memory. Moments spent in the kitchen have the potential to provide memorable, positive, and enduring experiences. The aroma of your family’s Sunday Sauce simmering on the stove, Dad’s excellent burgers cooking on the grill, and Grandma’s holiday cookies baking in the oven… all of these aromas, tastes, and rituals create very strong associations. Flavors and aromas made in the kitchen with a loved one can rekindle fond memories and build favorable associations for the future. In many cultures, cooking and dining together are crucial parts of the day; but, as technology increases the expectation of productivity in our lives, these moments are diminishing.

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