I can think of one location: your association. For long-term, committed members, associations are communities. They’ve had the chance to establish connections. Some acquaintances have even become closer over time, but the majority of group members form what sociologists refer to as “weak bonds” or “low-stakes” relationships. A person feels happier the more weak ties they have. A network of friends improves a member’s sense of community. Weak relationships provide them a sense of community with others in their field or job. Friendships offer connections to other group members, endorsements, and referrals. Since they are obtaining significant emotional advantages from their membership—and we all know that emotions influence decisions—members who feel this sense of connection and belonging are more inclined to renew their membership. These individuals are the exception, though. The majority of members have distinct connections to your association. They hold your certification, attend your events, and read your newsletters. They haven’t yet experienced the emotional effects of membership, though. They may fit in, but they don’t have the same sense of community or belonging. You can create the circumstances and chances for members to form the connections and go through the experiences that will give them a sense of community and belonging. new member orientation. Introduce new members to those who joined within the previous three months once every three months. Welcome, class of 2020 spring! To host orientation sessions, meet-and-greets, lunch-and-learns, or after-work hangouts, use a web conferencing software like Zoom. Give new members a chance to meet and chat while discussing their membership goals and interests.