Giving your followers the opportunity to win unique, exclusive merchandise or one-on-one time with you shows them how much you appreciate them and that you’re prepared to take time out of your day to spend time with them or make something special only for them. You could give away a rare, first-edition, signed CD, a limited-edition T-shirt featuring your most well-known lyrics, or a live or recorded performance exclusively for them as a prize. It becomes more unique and increases the sense of community and value the more it is customized for your fan base, meaning that only other members of the tribe will receive it. Including their fans in their performances is one of my favorite things to watch bands do. Having fans create their own music videos for one of your songs and either selecting one winner to use as your official video or combining all of the contenders into one official video is a good way to get started. Engage in social media interaction. Engage with your fans and those in the music business. Twitter, for instance, is a fantastic platform for communicating with people directly. You might share and retweet the posts of other performers and your fans. Asking insightful questions is another method to participate. It gives your followers a say in your actions. Asking followers about your events and material, for instance, demonstrates your interest in their opinions.
